It’s called “negative SEO,” the ad agent for a California law firm tells me.
When someone gets a decent presence in blog mentions and other placements of ads on-line, competitors take a legitimate phrase, or a few phrases, from those ads, and they start spamming sites with them. Google then notices a blip in traffic, and tells the original advertiser to stop it or Google will ban them from search engines. Of course, the advertiser doesn’t know who is doing the spamming . . .
The law firm and fancy car dealer seem to have gotten it under control, and I had hoped that would be the end of it.
But the Kia dealer near St. Louis is showing up again — and for some odd reason, an air conditioner service group in Tucson, Arizona. In the past day I’ve got about thousand spam messages on the blog, more than 600 offering air conditioner service.
My apologies, Dear Reader. If you posted a comment and it didn’t show up, send me an e-mail, or post another comment without links, and I’ll try to rescue it.