Academy Award winner: “Logorama”

August 16, 2010

Delightfully creative.  Surely there is at least a bell ringer in here, just in identifying the different logos.  For economics and sociology classes, this is a study in branding, done in very interesting fashion.

Can you use it in class, even at 16 minutes?  The language may be too edgy for freshman and sophomores, yes?

A short description from the Vimeo post, by Marc Altshuler, who owns the company who created and recorded the music for the film:

This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

In this film there are two pieces of licensed music, in the beginning and in the end. All the other music and sound design are original. The opening track (Dean Martin “Good Morning Life”) and closing track (The Ink Spots “I don’t want to send the world on fire”) songs are licensed pre-existing tracks. All original music and sound design is by, human (www.humanworldwide.com)

Brilliant little work even if you can’t use it in class.


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