Does your washing machine serenade you?

August 23, 2009

From the years in consulting, I well recall the myriad articles about superior customer service in Japan, and then Korea.  “Delight the customer” philosophies bring people back to repeat purchase, goes the mantra.

So, the old Maytag started to sputter.  It may have been repairable, but it was an old machine when we bought it used about a dozen years ago.  Repair wouldn’t be cheap.  Money for repair might go a long way to purchase of a new machine.

Samsung VRT washer

Samsung VRT washer

Kathryn shopped hard.  Get a money-saver, an electricity-saver, a water saver.  We settled on a Samsung front-loader with “vibration reducing technology.”  It still cost more than my first two cars put together.

It uses a lot less water.  The cycles are longer, but gentler.  Clothes come out spun considerably drier than the upright, old Maytag, which means much less time in the dryer.  We’re saving electricity and water all the way around.

Remember customer delight?

The first load ended with three gentle bells to tell us — and then, as Kathryn immediately recognized, the opening notes of the theme from the 4th movement of Schubert’s “The Trout Quintet.”  The joys of modern technology.  Who was it came up with the idea to play Schubert?

We smile with every load.


%d bloggers like this: